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What is SEO or Search Engine Optimisation?

Posted on 16 Oct 2013 in SEO

SEO Search Engine Optimisation

Search Engine Optimisation – SEO?

If you operate a business website you need the greatest audience available for all your products and services to succeed, this is precisely what Search Engine Optimisation (SEO) does for you. All the major search engines like Google, Bing and Yahoo use certain principles to create their search results pages for people. Due to this fact it is fundamental that you understand these principles and use them to your advantage as guidelines to gain the greatest share of this highly targeted search traffic as well as to increase the visibility of your website.

So what is SEO?

Think of SEO as a way to ensure search engines are using relevant search phrases or keywords to display your website on their Search Engine Report Pages (SERPs). The first step to getting your websites SEO – search engine optimisation campaign off the ground is to find out the most relevant and searched terms or keywords in your industry. There are many online tools that can help you find the keywords that will be the most beneficial to your business’ bottom line, Googles Keyword Planner is a great place to start.

After carefully selecting your keywords SEO – search engine optimisation becomes a lot more complicated; you really need to understand your competition and how their websites operate. The best way to see what they are doing is to pry into their sites by reading their code and ascertaining where they are using the keywords you want to rank for, as well as who and how people are linking to their websites. Organic search marketing and SEO will always take time to develop on a new site as you need to create the trust that the search engines need in order to place you above these other websites. Knowing your competition’s components is infinitely beneficial to your quest for the top spot on the SERPs.

Keywords ?

Though it is a minor consideration it is important to to be aware of the number of times you use a certain keyword, and where you are using it within your sites content. Google and all other major search engines use over 300 ranking factors to place your site on their SERPs. These factors are a closely guarded secret and are continually changing in order to serve the best page to searches. Some of the factors that have an impact on your site are the age of your domain, the total number of pages featured on your site, keyword content, freshness of data and the number of other websites that link to your pages. This is really important as the number of external hyperlinks or backlinks to your website are seen by the search engines as votes of confidence or trust. therefore if a large number of other relevant websites are linking to your pages, your site is seen as being of importance and will rank highly on the report pages. An important thing to remember here is that not all links are created equal, ten or twenty high quality links can easily out rank a thousand lower or poor quality backlinks.

How to improve your organic rankings?

After you have researched you keywords it is important to make sure that you are using them within your sites content. This means that you may need to rewrite or adjust your sites current content so that it includes all your new keywords and phrases. There are many areas in a webpage where you should include your keywords to get the most attention from the search engines and this is where professional help and advice is invaluable.

Incorporating your keywords into your site is vital to improving your search engine rankings, but must be used in moderation so as not to sacrifice you sites readability in the process as this can, and will result in penalties being placed on your site by the search engines. Also keep in mind the fact you need to write your content for users first, search engines second, and not the other way around as you don’t want simply to access new users only to turn them off with poorly worded content.


This is a big one. Your search engine optimisation campaign will only ever be as effective as your link building strategy because you will always need the search engine to see you site obtaining more and more votes of confidence to stay a head of the pack. It is fundamental to remember that these links need to be from quality and related sites and not just links from random, easy locations such as directories or the like. This is because your rankings will improve far more with a handful of high value links than from hundreds of links from unrelated websites.

Again this is where professional help is important. By selecting a quality online marketing company like jdpseo you will receive the following services.

  • We will assist you in determining the most profitable and achievable keywords for you business within your industry.
  • Insert keywords correctly into your websites content for search engines to find and use.
  • Provide continual monitoring and tweaking of your on-site optimisation and keyword set.
  • Finally the ongoing running of a bespoke link building campaign that perfectly suits your business and website.

I hope you have enjoyed reading this post, and if so please share it onĀ Facebook, Twitter, Google+ or Linkedin. If you would like more information on SEO – search engine optimisation please contact us here or call 022 6533 701 and we will be more than happy to go over the options with you.

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Mr. Jimmy

Online Marketing Consultant at jdpseo
Mr. Jimmy is jdpseo's lead online marketing consultant. jdpseo is your one stop online marketing agency that offers you everything you need to succeed online, from web development and design, to a complete bespoke online marketing package. Find me on and Twitter
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Mr. Jimmy is jdpseo's lead online marketing consultant. jdpseo is your one stop online marketing agency that offers you everything you need to succeed online, from web development and design, to a complete bespoke online marketing package. Find me on and Twitter

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