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How to increase website traffic?

Posted on 17 Apr 2014 in Email, Online Marketing, PPC, SEO, Social


If you own a business with an online presence, you may be wondering how to increase website traffic. Receiving a regularly increasing amount of high quality traffic to your website can have many benefits for you, such as:

Increased sales. In a retail store, the higher the number of people who visit each day, the more sales the store will make. This is also true in the online world. The more unique visitors you get which browse through your website, the higher your sales numbers will be.

More visibility. How did websites such as Twitter and YouTube become famous? Simply because of a very high number of people who visit these sites each day, who then spread the word to others, thus generating even more visits. While your site may not get as famous as these two examples, by driving quality traffic to it, you will make it more visible and more likely to be recognized as a leader in your niche.

Business growth. Getting more visitors to your website is likely to have a very positive impact on your business. You get more customers, become better known in your niche and are thus more profitable. This will allow you to grow your business by making more sales, expanding your product lineup or offering additional services.

When it comes to online traffic generation, there are quite a few methods that can be employed to bring interested visitors to your site. Here are some of the most popular and effective ones:

Search engine optimisation

Also known by the acronym SEO, it is an online marketing technique that consists of improving the ranking of your website for search results related to keywords that your customers use when they search for a product or service that you offer. SEO consists of using various methods that will make your website more popular on search engines like Google and Bing, and thus more likely to appear closer to the top of search results for keywords that describe it.

Pay per click advertising

Just like the name implies, pay per click, or PPC advertising, consists of running ads and paying each time a user clicks on the ad and gets directed to your website. PPC commonly refers to the text ads (sponsored search results) that appear on top or to the side of natural search results when a user runs a query on a search engine. However, it is possible to buy pay per click ads on other websites as well. Also, you aren’t necessarily limited to just text ads. It is possible to create a graphical banner or video ad too.

Social media marketing

You can use the world’s top social media sites, such as Facebook, Twitter and Google + to advertise your business. This can be done in various ways. You can simply create an account for your business on these social media sites and encourage people who already know your business to become your followers. Their friends will then see that they are following you, which can generate more followers and interest in your business. Social media sites also allow you to use various paid advertising options, like displaying ads for your business to individual users that fit your targeted demographic.

Email marketing

There are many ways to use email in an effort to promote your business. You can insert an email capture box on your site, allowing visitors to sign up and receive updates about your business. You can also send a newsletter to customers that have bought from you in the past, encouraging them to check out your other products and make repeat purchases.

As you can see, there are many ways how to increase the traffic to your website. If your goal is to grow your business online, you need more high quality traffic, meaning an increased number of visitors who are actually interested in what your business offers and thus likely to become your customers as a result of seeing your site. jdpseo can help your site receive a growing quantity of interested visitors by using Internet advertising and marketing techniques that would fit in well with your business objectives and budget.

I hope you have enjoyed reading this post, and if so please share it on Facebook, Twitter, Google+ or Linkedin. If you would like more information on How to increase traffic to your website please contact us here or call 022 6533 701 and we will be more than happy to go over the options with you.

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Mr. Jimmy

Online Marketing Consultant at jdpseo
Mr. Jimmy is jdpseo's lead online marketing consultant. jdpseo is your one stop online marketing agency that offers you everything you need to succeed online, from web development and design, to a complete bespoke online marketing package. Find me on and Twitter
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Mr. Jimmy is jdpseo's lead online marketing consultant. jdpseo is your one stop online marketing agency that offers you everything you need to succeed online, from web development and design, to a complete bespoke online marketing package. Find me on and Twitter

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