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With so many internet searches being performed on a daily basis, it is important for businesses to have a strong online presence. Customers often search the internet to find products and services that may be of interest to them. However, it is not enough to simply put up a website and wait for customers to come flocking in. There is a lot of work you must do in order to rank on the first page of Google’s search results. This can include using SEO, PPC ads, social networking and many other techniques. Read on to learn more about how to be found on Google.
One of the most effective ways to be found on Google is to use off-site and on-site SEO methods to increase your website’s rank in search results. SEO stands for search engine optimisation. In order to optimise your site, you should conduct research to find out which keywords your customers are most likely to use. Once you have a good list of keywords, create content on your website that is based around these targeted keywords. This will help Google’s robots to recognise that your website is a relevant search result for these keywords. You should also make sure that your site’s meta data uses these primary keywords to describe the site.
As for off-site SEO, you need to create a very high quality backlink profile. There are many ways to go about obtaining backlinks, such as posting comments on other websites and blogs, social media posts or the use of a SEO service like http://www.jdpseo.co.nz. jdpseo is a market leading New Zealand SEO company that uses advanced SEO techniques to make sure your site ranks high in search results for the right keywords.
PPC ads are a good option for website owners who are short on time, but have an increased advertising spend. As it can take over six months for your site to rank on the first page of Google for some keywords. Buying PPC ads like Google Adwords is a quick way to get your site seen on the first page of search results almost immediately. Depending on how much you pay for your ads, your website will show up in a separate box on top of the regular search results or in a box to the right-hand side of the page.
If you have ever seen a post get thousands of likes on Facebook or a video get millions of views in a matter of weeks, then you know all about the power of social networking. The same method can be applied to the content on your website. If you create interesting and compelling content, such as an informative blog post or a catchy video, you can also experience a viral effect. This surge in popularity will quickly get backlinks for your site and make Google recognize your content as useful. Therefore, your website will rise to the top of search results.
You may not have noticed this, but Google tends to put relevant search results from its own sites near the top of the first page. By creating pages on Google’s various websites that link back to your own site, you can take advantage of this. Simply make a page for your business on Google Plus, Youtube, Blogspot and the other various sites that Google owns. Be sure to also add some useful content that contains your target keywords in addition to a link to your website. This will greatly increase the chances that one or more of these sites will appear on the first page of search results for your keywords.
So now you know a little bit about the most common ways to increase your website’s rank on Google. It can take a while to fully learn how to be found on Google, but you will be able to find out what works best for your site once you learn more about these methods in greater depth.
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