How to be number one on Google is a question that is frequently asked by many business owners. We all know that traffic coming from search results is one of the top sources of visitors for many business websites. And the higher you appear in search results for keywords that describe your business, the more […]

If you own a business with an online presence, you may be wondering how to increase website traffic. Receiving a regularly increasing amount of high quality traffic to your website can have many benefits for you, such as: Increased sales. In a retail store, the higher the number of people who visit each day, the […]

Online advertising uses the Internet to deliver a marketing message to consumers. Due to the nature of the Web, such messages can often be highly focused and precisely targeted. Search engine advertising is a form of online advertising that places ads on a webpage based on results from a search engine query. Search engine advertisements […]

How to be Found on Google With so many internet searches being performed on a daily basis, it is important for businesses to have a strong online presence. Customers often search the internet to find products and services that may be of interest to them. However, it is not enough to simply put up a […]

Pay Per Click advertising ads don’t usually come across as overly pushy as they are directly related to the topics that you are searching or viewing on websites. Because of this it’s one of the user-friendliest marketing strategies available on the web, many companies are using Pay Per Click advertising to bring in more visitors and customers to […]

Identifying the birth of online marketing depends upon whom you ask and how you define the practice. Computer history buffs may say it started in the late 1970s, when people uploaded small classified ads or business newsletters to a local bulletin board system over a phone line and a 300-baud modem. Others, who equate online […]

Pay per click (PPC) advertising allows you to buy text based ads that are guaranteed premium position on the search engine result pages (SERPs). PCC advertising also differs from organic search results that rely on keyword usage, social media shares, and backlinks to make it to the top of the SERPs. Website owners and marketers […]

Search Engine Optimisation – SEO? If you operate a business website you need the greatest audience available for all your products and services to succeed, this is precisely what Search Engine Optimisation (SEO) does for you. All the major search engines like Google, Bing and Yahoo use certain principles to create their search results pages […]